A group of specialist businesses at the intersection of media, technology and people.
Our businesses are built by operators who have held the roles, run the P&Ls, and navigated the same markets our clients are trying to win. We do not hire generalists and train them to sound knowledgeable.
The best talent and the most valuable opportunities are rarely advertised. Our value lies in the relationships cultivated across two decades in media, advertising, and technology.
We are a group of practitioners. Our outputs are measurable: placements made, strategies implemented, revenue generated, teams built. We hold ourselves accountable to outcomes, not deliverables.
Our most important client relationships are measured in years, not engagements. We invest in understanding your business deeply, because that depth is what allows us to deliver results that compound over time.
Each business operates independently with its own focus, team, and client base, united by a shared belief that sector expertise and genuine relationships produce better outcomes than scale and volume.
Uncommon People helps companies in the media, marketing and advertising industry attract, retain and develop exceptional talent. With deep domain expertise across Marketing, Advertising, Creative and Media, and operations spanning EMEA and APAC, we connect the people who move industries forward.
Visit Uncommon People →Uncommon Media delivers strategic consultancy in Retail Media, AdTech, and commercial growth. We work with retailers, technology platforms and media owners to build the capabilities, partnerships and revenue infrastructure needed to compete in the modern media economy.
Visit Uncommon Media →Across both businesses, our clients share a common characteristic: they operate in fast-moving, technology-driven markets where the right people and the right strategy are the primary levers of competitive advantage.
Global networks and independent shops seeking senior creative, commercial and operational leadership.
Advertisers building internal capabilities in media, data, and creative production.
Technology businesses requiring talent and strategic support to scale in competitive markets.
Retailers and commerce platforms building or scaling media monetization capabilities.
Organizations navigating the shift to data-driven, addressable media models.
Funds requiring sector expertise and talent advisory in media and technology portfolio companies.
Business builder with deep expertise in technology-driven environments across EMEA and APAC. Co-founder of Uncommon Group with a background spanning digital media, adtech, operations and finance. Brings a rare combination of commercial acumen and operational depth to both the group and its clients.
Two decades of media agency experience across EMEA and APAC. Co-founder of Uncommon Group, Eric leads with the conviction that exceptional outcomes are always the product of exceptional teams. His domain expertise in media investment and content makes him a trusted partner at the most senior levels of the industry.
Twenty years in creative agencies and digital production environments, including co-founding Ronin Amsterdam and Head of Digital at DDB. Leads Uncommon People's Creative pillar, specializing in senior talent for creative agencies and brand teams navigating the AI-enabled transformation of the industry.
Whether you are looking for senior talent, strategic support, or simply want to understand how the group can help your organization, we are always open to a direct conversation.